Flock for the Future

There’s no end of amazing pivots happening in response to COVID-19. From sports apparel giants transitioning assembly lines from uniforms to making protective gear, to automotive and even vacuum manufacturers shifting to assemble ventilators, a surge of innovative and collaborative efforts is helping us all battle this world-changing virus.

Our team and clients are also being called upon to pivot, innovate and collaborate, and the Smithsonian Migratory Bird Center is no exception.

This coming weekend – to observe World Migratory Bird Day – they will be turning a long-planned, in-person activation away from the National Zoo and into an online-only event to raise awareness of endangered migratory songbirds.

What’s more? You can help, even from quarantine.

You see, one of the biggest changes you can make to improve habitats for these threatened songbirds is a simple but effective one: Drink Bird Friendly® Certified Coffee. Coffee that is certified Bird Friendly® meets the gold standard in eco-friendly, organic farming set by conservation scientists, grounded in years of research. You can find this special coffee around the world and even purchase it online and have it delivered to your door.

As part of the digital day of action, the Smithsonian is sharing beautiful assets, including header and profile images that encourage this small tweak to your daily coffee drinking habit.

If you or your business feel like taking flight with our digital “flash flock,” participation is easy – just download the Digital Toolkit and select your favorite social channel images to adopt as your own THIS SATURDAY, May 9th. It takes just a few moments to show unity in a time when we need it most.

In addition to this toolkit of easy-to-implement social media imagery, the Smithsonian is offering family-friendly activities you can do from home, like migration games or coloring pages of your favorite migratory birds. You can even find bird-friendly coffee providers so you can keep your caffeine fix in quarantine aligned with your refreshed appreciation for the birds – who sound more boisterous than ever in our currently quietened-down neighborhoods.

Do you have a story about an amazing pivot you’ve seen in action as a response to COVID-19? Has your team met the challenge in an innovative way you’d like to share? Please get in touch!

As they say, birds of a feather….