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Cool News About Hot Social Impact 

It’s been a bit. And a while. What can we say except, “Hey, we took a mini-sabbatical,” and that’s why we haven’t been visiting your inboxes for a few months. And now we’re back. Welcome to our “cool” edition in the summer of unrelenting heat. Enjoy!

Social Impact Thought for the Day 

“Find your place on the planet. Dig in, and take responsibility from there.” Gary Snyder, one of the Beat poets who in their day were the arbiters of cool. (Applies to All 17 #SDGs)

How Can You Become Even Cooler? 

Our friends Tamara Mekler and David Cutler at Fortuna Cools are so chill. They just launched a crowdfunder this week on B Corp Kickstarter for their new (and seriously sweet) Nutshell Coolers. Their company does great things for the planet (upcycling coconut husks; reducing plastics) and creates income opportunities and new jobs for small-scale farmers in the Philippines. Check it out. #SDGs 8, 12, 13, 14, 15.

You Can Virtually Become The Coolest Kid On The Block 

We’re launching our first virtual workshop this September, “7 Models for Social Impact: How To Change The World Through Business” Join us for this 1.5-hour virtual workshop that can strengthen your social enterprise and will inspire your career for impact. You can learn more and sign up here. #SDG4 and #SDG8

Good Is The New Cool 

Check it out – Afdhel Aziz and Bobby Jones, two of the more creative chroniclers and activators of social impact, have just published “Good Is The New Cool: The Principles of Purpose,” an in-depth look at companies and leaders who are using business as a force for good. You can find it here. #SDG4 and #SDG8

The Stakeholder Virus Is Cool – And So Is The Pandemic for Good 

How can companies lead systemic shifts for positive social and environmental impact? Find he latest in founder Russ’s essay on B The Change media (excerpted from its original form in “What Do We Do After The Pandemic?: Ideas for Beneficial Systems Change,” published this year by Wicked Problems Collaborative). #SDG8 and #SDG9

Three’s Company – Cool, Right? 

What happens when three B Corps join forces? It affirms the age-old adage that “three’s a company” – or something very close to that. 😉 We’ve joined fellow B Corps Roundpeg and Unity Web Agency to form Unit Co, a startup that’s building a platform to help small businesses measure and report their social impact. We’re launching our MVP later this year – you can follow along on the Unit Co website or on LinkedInTwitter, or Instagram. #SDG17

If Ever There Was A Cool Word: “Lagniappe” 

Finally, today’s lagniappe (look it up) is an extra-special gift to build your vocabulary so you can be one of the hippest cats around. Here are a few other slang words for “cool”: sick, dope, fleek, hep, legit, def, rad, bitchin’, phat, primo, and yeet (among others). Have a “wicked” end of your summer, friends. (We think these words describe every single #SDG.)

What Are All Those #SDGs Hashtags?

The United Nations Sustainable Development Goals are “a collection of 17 interlinked global goals designed to be a blueprint to achieve a better and more sustainable future for all.”

Need help galvanizing your company’s social purpose and sharing it with the world? We build purpose-driven brands – give us a holler.