This Year, Make Employee Engagement Your Reason to “B.”

Reflecting on the tumultuous year we’ve all endured, as well as the journey we’ve had as a B Corp for coming on a decade, it’s become clear that even the best-intentioned leaders sometimes need a little help with employee engagement.

Despite the fact that employee engagement lays the foundation for a strong purpose orientation, team morale, motivation, and focus, it can get waylaid by the blur of day-to-day business. Knowing and experiencing this on our own team, we set out to build a solution that would serve us, and the B Corp community.

Introducing “B Corp Basics” – a self-guided, mobile-friendly learning experience that helps purpose-oriented leaders share knowledge and inspiration around the basics of the B Corp movement with their team. It’s a gateway to the “why” behind the B, and our ode to a future where all workers can more easily see and activate on their purpose by using business as a force for good.

The course, which takes just an hour to complete, explores the core values behind the movement, knowledge that reinforces those values, and insights that showcase the breadth, depth, and possibilities of the B Corp world.

We cover topics including:

  • The B Corp origin story
  • The Declaration of Interdependence
  • The 5 Pillars of Impact
  • Business impact models
  • The certification and assessment process
  • Inspiring profiles of B Corps from around the globe

B Corp Basics supports diverse teams, stakeholders, and other partners with options such as multi-seat discounts and a Spanish language version provided by our friends at Latinlingua, another B Corp. Right now, we’re offering discounted seats – so don’t hesitate to reach out if you’d like more information or support establishing a multi-seat plan.

While this initial iteration of the course is specifically designed for teams, we’re currently working on a version for individuals eager to realign with their values and orient themselves towards a more purpose-driven life. If you’re interested in learning more about that upcoming course – so we can let you know when it’s live.

We’re excited to share this new program and encourage you to share it with other leaders in the B Corp world, or with those who simply believe in a future that better serves all of us. Because if we can help 2021 be anything, we can help it to be a pathway for a brighter future.

Join us in paving that pathway and register your team today to inspire them with a convenient, motivational understanding of the B Corp Basics.