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© Oliver Russell 2021
CASE STUDY

CITY OF BOISE

OPPORTUNITY

While Oliver Russell works with businesses across the country, we are delighted to count many clients right here in our own backyard. From partnerships with the City of Boise to local civic initiatives, we love the opportunity to make our home in the Treasure Valley more vibrant, efficient, and livable.

City of Boise - ParkBoi - Brand Identity - Signage

ParkBOI / BikeBOI

Who said parking signage and meter graphics need to be boring? We introduced a new visual identity system to the city’s parking system. Featuring bold colors, the system emphasizes information most important to users via a simple information hierarchy in oversized letterforms and graphics.

City of Boise - ParkBoi - Brand Identity - Brand Guidelines - Brand Assets
City of Boise - ParkBoi - Brand Identity - Brand Guidelines - Brand Assets
City of Boise - ParkBoi - Brand Identity - Brand Guidelines - Brand Assets

BikeBOI Wall Mural

A new wall mural at the entrance of the 9th and Main garage, will welcome cyclists to the new “BikeBOI” long-term storage facility . The new BikeBOI station will have the ability to store upwards of 45 bicycles, and will include key card secure access, security video, dynamic lighting, secured racks to lock to, bike repair tools, and outlets for e-bike charging.

ACHD COMMUTERIDE

Whether you walk, bike, catch the bus or join a car/vanpool, alternative transportation to work is what Commuteride is all about. We helped promote the effort through new imagery, video, infographics, and a social campaign. The yearly May In Motion event also received a new identity, as well as full promotional collateral.

City of Boise - VanPool - Branding Agency - Brand Assets
City of Boise - Public Transportation - Branding Agency - Brand Assets
City of Boise - Public Transportation - Branding Agency - Brand Assets
ACHD - City of Boise - Gorilla Marketing
ACHD Brand Identity
Play

Commuteride Broadcast Commercial

Pedal Power

At any one time, there are nearly as many bikes in the Oliver Russell office as there are people. So while we love all our assignments, getting to work on initiatives to promote bike riding are opportunities that are especially in our lane.

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