2019 Impact Report

Serving People and the Planet

At Oliver Russell, we align our efforts on all fronts with the United Nations’ Sustainable Development Goals (SDGs) to maximize our impact. These global goals are designed around themes of economic growth, social inclusion, and environmental protection, and work to provide a “blueprint to achieve a better and more sustainable future for all” by the year 2030. From social enterprise investments to employee volunteering, and even to our client roster, we are focused on doing our part in manifesting a future that better serves people and the planet.

Investing in Social Enterprise

Supporting the efforts of similarly aligned companies and projects by providing agency services without the agency price tag is one of the central ways Oliver Russell gives back to the community. In 2019 we contributed an equivalent of over $155,000 (or more than 1,000 hours of work) to social enterprises working to solve for important SDGs in Boise and beyond.

Our 2019 SDG Impact Areas

SDG 10: Reduced Inequalities

SDG 11: Sustainable Cities and Communities

SDG 12: Responsible Consumption and Production

SDG 13: Climate Action

SDG 15: Life on Land


Our micro plastics upcycling plant, PlasticWorks, continues to inspire and engage the community in rethinking plastic and bridging the gap between the status quo and a circular economy. Focusing on education and the development of useful products made from upcycled plastic, we’re investing in taking the plastics problem head on.

Smithsonian Bird Friendly® Coffee

Since 1970, wild bird populations have decreased by 3 billion in North America alone. Partnering with the Smithsonian, we worked to raise awareness of their Bird Friendly Coffee certification, which is only awarded to coffee growers working to intentionally protect critical forest habitat that supports migratory birds while also sequestering carbon.

Orchestra Provisions

As it happens, crickets—a group of which is called an orchestra—are amazingly rich in protein, have a much lower carbon footprint than traditionally farmed animals, and are easy to incorporate into meal prep. We’ve continued to support this Idaho-based startup with package design for an ever-growing line of delicious and healthy, cricket-based, easy-to-use spices.

Our Planet Soap

Our Planet Soap makes cold-process soap that is handcrafted without the use of palm oil—a popular ingredient that contributes to deforestation, habitat degradation, and climate change. We partner with Our Planet Soap to develop packaging and branding that is named after and inspired by endangered animals, with 10% of its net profit donated to conservation efforts.

PEOPLE POWER: Volunteering for Impact

In 2019, our team dedicated 300 volunteer hours to non-profits working to combat issues of hunger and inequality, to support sustainable communities and economic growth, and to ensure opportunities for all.

Partners included: ARC, Artisans for Hope, the Idaho Food Bank, Idaho Youth Ranch, The Land Trust of the Treasure Valley, Ronald McDonald House, Toys for Tots, The Women’s and Children’s Alliance, and the YMCA.

Clients Making Change

Direct Financial Contributions

Benefit Director’s Statement

As an Idaho Public Benefit Corporation, the Oliver Group, Inc. (dba Oliver Russell & Associates, LLC) acted in accordance with its general public benefit purpose and any specific public benefit purpose in all material respects during the period covered by the report.

The directors and officers have complied with sections 30-2007 and 30-2009, Idaho Code, respectively. The benefit corporation did not dispense with or restrict the discretion or powers of the board of directors.

Founder and President Russ Stoddard serves as benefit director and officer of the company and exercises the powers, duties, rights, and has the immunities of the board of directors and the benefit director.

There is no connection between our benefit corporation director and the organization that established the third-party standard (B Lab) or its directors, officers or any holder of 5 percent or more of the governance interests in the organization that might materially affect the credibility of the use of the third-party standard.