Elevating our Impact: Focus on Gender Equality
The Sustainable Development Goals (SDGs) were created by the United Nations General Assembly in 2015 to address some of the world’s biggest problems. The UN asked businesses, nonprofits, individuals, and governments to help solve these problems by 2030. At Oliver Russell, we used the SDGs—specifically SDG 5, Gender Equality—to direct our own social impact in 2018.
As it happens, crickets—a group of which are called an orchestra—are amazingly rich in protein, have a much lower carbon footprint than traditionally farmed animals, and are easy to incorporate into meal prep. Started by female entrepreneur Kate Stoddard, the brand Orchestra Provisions uses cricket meal to provide a delicious and healthy, cricket-based protein alternative through a variety of easy-to-use spices.
- Oliver Russell donated services to develop the brand identity and packaging for the line of spice blends
- 55 hours donated
Idaho Women 100
2020 marks the 100th anniversary of the 19th Amendment, which gives all American women the right to vote. 2020 is also the beginning of the Idaho Women 100 Celebration, a partnership between Idaho Women in Leadership and the Idaho State Historical Society. This celebration commemorates this historic event by honoring Idaho women’s courageous past and convening other organizations to shape the future of women’s leadership in Idaho.
- Oliver Russell donated services to help shape major brand elements—including visual identity and tagline—and developed basic design parameters through poster design
- 11 hours donated in 2018; 20 hours donated in 2017
Our Planet Soap Company
The products we choose to buy have a direct connection to issues like animal conservation, biodiversity, and climate change. Every small, daily decision makes a difference—like choosing a bar of soap. Our Planet Soap, founded by female entrepreneur Christianne Rudd, makes cold-process soap that is handcrafted without the use of palm oil—a popular ingredient that contributes to deforestation, habitat degradation, and climate change. Each Our Planet Soap bar is named after an endangered species, and 10 percent of each soap bar’s net profit is donated to support conservation efforts.
- Oliver Russell took an equity stake in this company in exchange for services. In 2018, we developed a logo and packaging that align with the company’s stringent stance on being fully recyclable. We also set-up a Shopify webstore and helped launch the brand locally through public relations and influencer outreach
- 340 hours committed
Dream Farm Flowers
Dream Farm Flowers, started by female entrepreneur Sarah Lunstrum, grows organic flowers and sells them in the Boise area via a subscription model. The farm also donates bouquets to help brighten lives at nonprofit groups, such as The Ronald McDonald House, Create Common Good, and the Interfaith Sanctuary homeless shelter.
- Oliver Russell developed the logo and website for Dream Farm Flowers
- 61 hours donated
Oliver Russell hired a wonderful woman, Masouma Rezayi, as an accounting intern. Masouma, who’s a refugee from Afghanistan, trained under our business manager for over 6 months to become familiar with US practices in accounting procedures, business operations, and software utilization. Masouma now works as a bookkeeper at a local company.
- Masouma logged 621 hours at Oliver Russell, with over 300 hours of direct training from Raylene
In response to a news event, Oliver Russell launched a super-fast cause campaign, Unhinged, to support paid parental leave—for both moms and dads. We created a website featuring a simple toolkit to help spread the real business benefits of offering paid parental leave.
- We developed a brand identity, built a website, prepared talking points, and social media content to share the campaign message.
- 78 hours committed
Micro Business Loans
- Provided eight micro loans to women entrepreneurs in Malawi
- Donation triggered every time Oliver Russell signed a new client
- Donated through a women-owned giving platform B1G1.
Hearts of Glass
- Donated $1,000 to female filmmaker Jennifer Tennican to support her documentary about Vertical Harvest, a social enterprise and greenhouse that employs people with different physical and intellectual abilities.
- Provided pro-bono design and marketing services
The Renaissance Project
- Contributed $1,000 to female social entrepreneur Greta Gladney, who works on food security and economic development for women and underserved communities in New Orleans.
Montana Circle of the Women in Ranching
- Provided a $1,000 seed grant to rancher Amber Smith, who organized a gathering to connect and inspire women working on the land.
Moms Demand Action for Gun Sense in America
- Donated $500 to support the local organization’s Wear Orange for Gun Safety event
- Offered our conference room as a meeting space free of charge to local groups making positive change—including the Boise Women Who Get Shit Done, Boise Business for Social Responsibility, Idaho Moms for a Brighter Future, indieDwell, and more.
- In 2018, local groups used our conference room for 298.25 hours of meetings—at $50/hour, that’s an equivalent rental cost of $14,912.50.
- More importantly, allowing these groups to use our meeting space saved them money—so they could allocate their limited resources to more important needs.
World-Changing Women's Summit
- Sent two employees to this women’s leadership conference held by Conscious Company Media
In partnership with Oliver Russell sister organization Humanista, we developed a prototype plastic upcycling facility. PlasticWorks is fully contained within a reclaimed shipping container and serves as both proof-of-concept and educational resource. PlasticWorks demonstrates to municipalities and businesses that plastic upcycling is as doable and productive as it is imperative to our planet’s health.
- Oliver Russell built a small-scale fully functional plastic upcycling factory
- 67 hours donated
Read Our Benefit Director Statement
This year we are ramping up our efforts in support of three sustainable development goals (SDG):
SDG 10: Reduced Inequality
Empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion, or economic status
SDG 11: Sustainable Cities and Communities
Make cities and human settlements inclusive, safe, resilient, and sustainable
SDG 17: Partnerships to Achieve the Goals
Strengthen the means of implementation and revitalize the global partnership for sustainable development
- Woman photo by Majkl Velner on Unsplash
- Hydroponic image courtesy of Romer Jed Medina, used under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)
- New Orleans building image courtesy of Ana Gremard, under under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)
- Montana Mountain photo by Artiom Vallat on Unsplash
- Mom’s Demand Action for Gun Sense in America photo by Fibonacci Blue, used under Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)