Brand Strategy
for Social Impact


We’ve been building better brands and helping social entrepreneurs grow
their businesses and their impact since 1991. We help social entrepreneurs
by creating competitive brand strategy, providing inspiration, sharing our network of connections, and developing educational tools and experiences.

Russ Stoddard

We catalyze social
impact for companies
and communities.

Brand Strategy

From development of purpose and values through competitive positioning, messaging, and identity creation, we offer a full slate of strategic services to differentiate and propel your social impact brand in the marketplace.

Oliver Russell Building Exterior


Our downtown Boise building is a community hub for building better businesses. We’re currently home to three B Corps and one benefit corporation: indieDwell, Oliver Russell, Warm Springs Consulting, and Happy Day Brands. Contact us about leasing space or renting our conference room at

Social Impact
Innovation Lab

We incubate and accelerate products, experiences, and companies to speed social and environmental impact. Our lab sparks cross-pollination opportunities and provides clients with access to a network of global collaborators.

Reason to B

This is our growing suite of educational tools and products for Certified B Corps and their fans.

B Corp Basics

A learning experience for B Corps Teams. LEARN MORE

B Corp Wear

A learning experience for B Corps Teams. SHOP NOW

Rise Up:

How to Build a Socially Conscious Business

Our book on how to intentionally set up a business tocreate social and environmental impact. LEARN MORE

Unit of Impact

Unit of Impact is a platform we built, along with sister B Corps Roundpeg and Unity Web Agency, to help small businesses measure, manage, and report their social + environmental impact. LEARN MORE

Social Good Network

SGN is a media site + community for social entrepreneurs, built in collaboration with Florida Benefit Corporation OneWork. LEARN MORE

Inspiration Alley Project

Our experiential marketing campaign to honor social and environmental justice champions and engage the community in their stories.

Impact Investments

We make modest (very modest!) investments in fellow social enterprises, including Narrative Food, Treefort Music Fest, and Upcycled Foods, Inc.