The smell of good design
Good design. Responsive design. And how they work together to create more effective websites.
What’s in a good design? And why does it matter anyway? Does a firm with a poorly designed website smell as sweet? There’s no need to speak of the odors that waft in and out of the office, but if web browsers had smell-o-vision, Oliver Russell’s site would sure smell rosy.
We’ve had a huge increase in traffic to our site over the past week or so. This particular influx is thanks to our website being featured on a few well-known sites, including thebestdesigns.com, spyrestudios.com, and mediaqueri.es. It’s nice to know that other designers are admiring our handiwork and recognition always feels good, but the truth is, the design of the Oliver Russell site is great all the time and it’s there for our customers. More importantly, it’s there for our potential customers.
In this day and age, a website is like a handshake. It can be delivered firmly with eye contact, a smile, and personality, or it can be limp and timid, barely leaving an impression. In the marketing and sales world, an impression is what brings business, and the power to make a lasting one starts with design. We designed the Oliver Russell site with something new in mind: a responsive design. So, it changes depending on who’s looking at it, or rather, how they’re looking at it. Its layout when viewed on a laptop is completely different from the view on a smart phone or a tablet. It was an experiment, a very successful experiment.
When a potential client visits the Oliver Russell website, no matter the circumstances, they are met with a pleasing, intuitive experience. We’re in the business of making marketing and sales teams work together, of developing sales tools and marketing programs that drive real leads. We think it’s always more effective to show than to tell. If we can win business using our website, surely we can help our customers develop the tools they need to do the same. That’s the value of good design.