Oliver Russell’s Redesign of HP Email Template Featured in BtoB Magazine

by oliverrussell 04/06/2011

Oliver Russell’s work on behalf of HP was recently featured in BtoB Magazine’s 2011 Interactive Marketing Guide. The success story highlights our redesign of HP’s standard email template to increase the performance of the company’s communications. Those changes ultimately resulted in a 565% response rate increase over the previous four quarters, and is now the exclusive email format we use for HP. Performance continues to outpace previous email efforts.

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