Integrating Sales & Marketing - Stop Undercommunicating, Underperforming & Overcomplaining

by oliverrussell 01/27/2012

Here at Oliver Russell, we develop tools that help weave marketing teams and sales groups together. We see the greatest success from our clients that are able to communicate and integrate effectively. In "Ending the War Between Sales and Marketing," the Harvard Business Review gives an in-depth picture of the areas that need to be changed and provides specific steps that can be taken to do so.

• Share on Facebook
• Share on Twitter