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Does your marketing team know its sales metrics?

Does your marketing team know these key sales metrics?

If 60% of the buying process occurs before a sales person interacts with a prospective customer, it's clear that marketing must do more to support the sales organization from start to finish. The experts at 3Forward suggest that marketing teams should derive their strategies from key sales metrics:

  • Average deal size
  • Progression percentage from unqualified lead to qualified lead
  • Progression percentage from qualified lead to proposed solution
  • Targeted win rates

Campaigns and communication tools derived from these benchmarks will ensure that sales is equipped to close deals within an accurate, qualified, and well-primed prospect pool.

Read the full article here.

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