Content is king in any inbound marketing strategy, but your bread and butter will come from turning your readers into buyers. In part three of our series we discuss the necessary elements needed for successful conversions.
Positive social impact, community growth, and environmental awareness– that's what we call an ideal project.
In this week's installment of our Inbound Marketing series we discuss how to identify topics for your content based on your target audience and your company’s expertise. We’ll also discuss how to plan the creation of that content.
This is the first in a new series featuring inbound marketing. In part one, we'll dive into the foundations of content marketing and why it matters for your social enterprise or nonprofit.
When a brand's logo doesn't represent the quality of work we know they produce, we can't help but chime in– especially when they are a fellow B Corp. That's exactly what happened with Flynner Design + Build and from the client himself, the result of the new logo was "kick ass."
Think you know what millennials want from your business? Just as we thought we had millennials figured out, their priorities start to change. One thing that has stayed steady though is their connection to meaningful work.
Landing a client is hard – landing a client 14 time zones away is near impossible. Enter: Content Marketing, our favorite tool for attracting clients that are connected to our mission.
Your website might not be the first item you think of when building a sustainable business, but the equipment used to deliver content to your visitors takes a lot of electricity.
Vertical Harvest is a new urban farm in Jackson Hole, Wyoming. Not only is the structure itself innovative, the farm stretches up instead of out, but the company showcases what it means to be socially responsible by building meaningful employment for the disabled right into its business model. We love this business so much we signed on to sponsor a documentary that tells its tale!
“Simply put, I have been professionally stalking your social presence in anticipation of the moment you were ready to add the next good person to your team.”
Now how can you not continue reading past that lead sentence in a cover letter for a job opening—even when you’ve sifted through 100+ cover letters and your attention level is fleeting?
There’s a new trend on the corporate horizon—one that emphasizes doing good and making money. And it’s taking the business world by storm. Oliver Russell’s founder, Russ Stoddard, act as your guide in the new book Rise Up—How to Build a Socially Conscious Business.
What’s a company without the people who work there, we ask you?
Pretty basic notion, especially while we humans are still running the show, robots and AI be damned!
It’s rewarding to specialize in marketing for companies and organizations with products, services, or business models that benefit society.
We are teaming up with more than 20 B Corp CEOs to help launch the world’s first B Corp accelerator, the Force for Good Accelerator / Fund.
We’re celebrating our 25th anniversary with a daily holiday sweepstakes contest called 25 Days of Awesome. Get a behind the scenes look at how the campaign came together—and even managed to launch on time.
We’re using the tools of our profession to help support Jim Walker—a man wrongfully convicted and imprisoned for 22 years.
If there’s one thing Oliver Russell takes seriously, it’s content. We take our content management system just as seriously—which is why we use Craft CMS.
We are happy to celebrate our 25th anniversary in business this year! Since the beginning, we’ve done our best to live according to our values: we strive to be creative, collaborative, progressive, and socially responsible in all our dealings—even our celebrations!
We recently picked up branding, food packaging, and web redesign assignments from three interesting companies. While all three are vastly different, they share a common thread—trying to operate in ways that are beneficial to our planet.
When we set out to redesign our website we wanted to create a beautiful yet simple site that offers insight into our company, showcases our work, and offers helpful, thought-provoking content.
Why we built a new site to double down on our commitment to build brands for purpose-driven companies.
Is it time for your company to redesign its packaging? If sustainability and reusability are at the heart of your company’s values, then the answer is most likely yes.
Ethan Zucarman didn’t mean to annoy you. He was simply trying to solve a problem for his employer.
These three new food companies are revolutionizing the food industry.
Feed your head.
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