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Two years ago this month, Oliver Russell became Idaho’s first public benefit corporation when the state enacted this legislation. With this new status, our purpose is explicitly and legally to create public benefit.
We recently partnered with Boise State University and the students of the College of Business and Economics (COBE) to create their sustainability report. We are excited to announce that our work was recently recognized by the United Nations Principles for Responsible Management Education (UNPRME) as one of the top ten sustainability reports of 2015.
You've heard of Baby Boomers and Millennials, but now there is a new generation for marketers to communicate with. The concept of Xennials represents a shift in how we think about defined generations.
In celebration of World Refugee Day we're sharing some insights from our recent refugee guest speaker, ZuZu Kamel, who is originally from Mosul, Iraq.
The recent Conscious Company Global Leaders Forum brought together 200+ social entrepreneurs from around the world to convene on the conscious business movement.
Oliver Russell is looking for an agency leader who is driven by a deep desire to transform business into a change agent as our new Managing Director.
Owned, earned and paid media - you’ve probably heard these terms thrown around, but what do they actually mean? And, more importantly, how should you be using them in your marketing mix?
A Bay Area startup is recycling leftover grain from urban breweries to make a sustainable snack bar that for the masses. From one socially responsible business to another, we had to give them a try and we weren't disappointed to say the least.
A baby? In the workplace? You'll find them at Oliver Russell. We hope to see more employers offer this benefit to their employees, too.
Sustainability in business. It seems as if you can’t escape the topic these days and much of the talk centers on new startups that are developing sustainable technologies. But what about the corporate giants that have had sustainability on their radar for years?
Content is king in any inbound marketing strategy, but your bread and butter will come from turning your readers into buyers. In part three of our series we discuss the necessary elements needed for successful conversions.
Positive social impact, community growth, and environmental awareness– that's what we call an ideal project.
In this week's installment of our Inbound Marketing series we discuss how to identify topics for your content based on your target audience and your company’s expertise. We’ll also discuss how to plan the creation of that content.
This is the first in a new series featuring inbound marketing. In part one, we'll dive into the foundations of content marketing and why it matters for your social enterprise or nonprofit.
When a brand's logo doesn't represent the quality of work we know they produce, we can't help but chime in– especially when they are a fellow B Corp. That's exactly what happened with Flynner Design + Build and from the client himself, the result of the new logo was "kick ass."
Think you know what millennials want from your business? Just as we thought we had millennials figured out, their priorities start to change. One thing that has stayed steady though is their connection to meaningful work.
Landing a client is hard – landing a client 14 time zones away is near impossible. Enter: Content Marketing, our favorite tool for attracting clients that are connected to our mission.
Your website might not be the first item you think of when building a sustainable business, but the equipment used to deliver content to your visitors takes a lot of electricity.
Vertical Harvest is a new urban farm in Jackson Hole, Wyoming. Not only is the structure itself innovative, the farm stretches up instead of out, but the company showcases what it means to be socially responsible by building meaningful employment for the disabled right into its business model. We love this business so much we signed on to sponsor a documentary that tells its tale!
“Simply put, I have been professionally stalking your social presence in anticipation of the moment you were ready to add the next good person to your team.”
Now how can you not continue reading past that lead sentence in a cover letter for a job opening—even when you’ve sifted through 100+ cover letters and your attention level is fleeting?
There’s a new trend on the corporate horizon—one that emphasizes doing good and making money. And it’s taking the business world by storm. Oliver Russell’s founder, Russ Stoddard, act as your guide in the new book Rise Up—How to Build a Socially Conscious Business.
What’s a company without the people who work there, we ask you?
Pretty basic notion, especially while we humans are still running the show, robots and AI be damned!
It’s rewarding to specialize in marketing for companies and organizations with products, services, or business models that benefit society.
Generation Z grew up in the shadow of the most diverse and populous generation since the baby boomers—millennials. But unlike millennials, they are true digital natives and have come/are coming of age with unlimited internet access, established social media platforms, abundant access to high-speed internet and “smart” devices of all kinds, the most ubiquitous being smartphones and tablets. In a big way, their lives are defined by the space they inhabit in the digital world.
Feed your head.
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