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Integrating Sales & Marketing - Stop Undercommunicating, Underperforming & Overcomplaining

by oliverrussell 01/27/2012

Here at Oliver Russell, we develop tools that help weave marketing teams and sales groups together. We see the greatest success from our clients that are able to communicate and integrate effectively. In "Ending the War Between Sales and Marketing," the Harvard Business Review gives an in-...

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Does your marketing team know its sales metrics?

by Administrator 01/17/2012

If 60% of the buying process occurs before a sales person interacts with a prospective customer, it's clear that marketing must do more to support the sales organization from start to finish. The experts at 3Forward suggest that marketing teams should derive their strategies from key...

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12 New Year’s resolutions to improve marketing and sales strategy in 2012

by oliverrussell 01/03/2012

http://blog.hubspot.com/blog/tabid/6307/bid/30245/12-new-year-s-marketing-resolutions-you-can-actually-keep.aspx

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We’re hiring.

by oliverrussell 12/21/2011

We're looking for two positions: a person with experience selling professional services and a senior creative/art director. Please respond to: djenson@oliverrussell.com

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