Yesterday Oliver Russell received B Corp Certification. Much of the world is unaware of this new type of corporation, which uses the power of business to solve social and environmental issues. This isn't just a feel-good cause; B Corp companies comply with this code of operations with the belief...
B2B Marketing’s LinkedIn group has raised the question “What does everybody perceive as the biggest challenge to Sales and Marketing working in alignment?”
Read and join the discussion on LinkedIn.
Inventive design? Choreographed lights? Holiday cheer? Yes please. Check out this year's Saks Fifth Avenue Snowflake and Bubble projection show.
As the creative agency working with both marketing and sales organizations, we often find these two camps misaligned. Lack of trust, lack of clear responsibility, and a lack of understanding on how each group contributes to a positive revenue outcome means the misaligned company rarely reaches...
