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One Minnesota lake. One logo. Every day.

by oliverrussell 10/31/2011

Take a look at art director Nicole Meyer's impressive branding project, "Branding 10,000 Lakes."

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Be different by doing good. But do it well.

by Administrator 09/15/2011

In today’s globalized world where competition for the almighty (and tightly held) buck is, well, more competitive than ever, marketing efforts must be meaningful to the target audience. With consumers having endless choices and with geographical barriers virtually removed, you’ve got...

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Oliver Russell featured on MarketingSherpa.com

by oliverrussell 07/19/2011

MarketingSherpa.com, an online resource for the marketing community, recently featured Oliver Russell in an exclusive case study. We designed and executed a hugely successful campaign to help HP market to IT managers on college campuses. The InformEd campaign combined offline and online...

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Oliver Russell’s Redesign of HP Email Template Featured in BtoB Magazine

by oliverrussell 04/06/2011

Oliver Russell’s work on behalf of HP was recently featured in BtoB Magazine’s 2011 Interactive Marketing Guide. The success story highlights our redesign of HP’s standard email template to increase the performance of the company’s communications. Those changes ultimately...

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